Cookie Policy
Movewell ("we", "us", or "our") uses cookies on the movewell.co.uk website. By using the Site, you consent to the use of cookies. This policy explains what cookies are, how we use them, and your choices regarding their use in accordance with UK electronic communications regulations.
Jump to any section below if you are looking for a specific detail about how cookies work when you browse our store or read our recovery guides.
What Are Cookies
Cookies are small pieces of text sent by your web browser by a website you visit. A cookie file is stored in your web browser and allows the Site or a third-party to recognize you and make your next visit easier and the Site more useful to you.
They are widely used across the web to make websites work efficiently and to provide reporting information. Cookies do not identify you personally; they simply associate your browser with a session or a set of preferences. When you return to a page, the website reads the cookie it previously placed and uses that information to recognise your browser.
On the Movewell store, this means that items you place in your basket, preferences you set for product filters, and pages you have viewed during your visit can be remembered. Without cookies, every interaction with the site would start from scratch, as if you had never visited before.
How Movewell Uses Cookies
When you use and access the Site, we may place a number of cookie files in your web browser. We use cookies for the following purposes: to enable certain functions of the Site, to provide analytics, and to store your preferences. We use both session and persistent cookies.
Session cookies
These are temporary cookie files that are erased when you close your browser. They allow the site to link your actions during a single browsing session, such as keeping a foam roller or massage ball in your basket as you move between product pages.
Persistent cookies
These remain on your device after you close the browser, for a defined period or until you delete them. They allow the site to recognise you on your next visit, remembering preferences such as your preferred product category or language settings.
We do not use cookies to identify you personally across other websites you visit, and we do not sell cookie-derived browsing data to third parties.
Essential Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.
On the Movewell store, essential cookies keep your shopping basket intact as you browse different product categories, maintain your session during checkout, and apply any security measures that protect your account and payment details.
Because these cookies are strictly necessary to deliver the site to you, you cannot refuse them through our cookie preferences tool. If you wish to block them, you can do so through your browser settings, but please be aware that parts of the site — including the checkout process — may not function correctly as a result.
Performance and Analytics Cookies
We use analytics cookies to track information about how the Site is used so that we can make improvements. We may also use analytics cookies to test new advertisements, pages, features, or new functionality of the Site to see how our users react to them.
For example, analytics data helps us understand which of our recovery guides are read most often, which product pages — such as foam rollers, resistance bands, or back support cushions — receive the most attention, and where visitors encounter friction in the checkout flow.
This information is aggregated and does not identify individual visitors. It is used to improve how the store is organised, which educational content we prioritise, and how the site performs across different devices and browsers.
Analytics cookies are not essential for the site to operate. You can decline them through the cookie preferences banner that appears on your first visit, or by adjusting your browser settings as described in the final section of this policy.
Third-Party Cookies
In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the Site, deliver advertisements on and through the Site, and so on. These cookies are governed by the privacy policies of the respective third-party providers.
Third-party providers we may work with include analytics platforms that measure site traffic, payment processors that facilitate secure checkout, and advertising partners that help us reach people who may be interested in stretching equipment, myofascial release tools, or mobility accessories.
These third parties set their own cookies through the Movewell site and control how that data is collected and used. We encourage you to review the privacy policies of any third-party services you encounter while browsing, especially if you have concerns about how your browsing activity is used for advertising purposes.
Movewell does not have direct control over cookies placed by third parties. If you wish to opt out of interest-based advertising from participating networks, you can usually do so through your browser's privacy settings or through industry opt-out tools relevant to your region.
Your Choices Regarding Cookies
If you'd like to delete cookies or instruct your web browser to delete or refuse cookies, please visit the help pages of your web browser. Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use all of the features we offer.
Most modern browsers allow you to manage cookie preferences on a per-site basis, block cookies entirely, or clear cookies that have already been set. The exact steps vary depending on the browser you use, so we have listed the relevant help pages for the most common ones below.
You can also revisit the cookie preferences banner at any time to review or change which non-essential categories you have consent to. If you have previously declined analytics cookies and change your mind, you will need to re-open the preferences tool and update your selection.
Questions about this policy
If you have questions about how cookies are used on the Movewell store, or if you would like to request more detail about a specific category described above, our team is available during standard working hours.
You can also review our full Privacy Policy for broader information about how we handle personal data across the site.
5 Power Road, Chiswick
London, W4 5PY
United Kingdom
Mon–Fri: 9:00–18:00